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Roadshow DURBAN: Succeeding in the age of the consumer
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Roadshow DURBAN: Succeeding in the age of the consumer

Which drivers of the experience impact loyalty the most, and best practices for establishing a disciplined system for customer understanding. A flexible data management system that provides a virtual single view of customer and advanced customer analytics across touch points and contexts. The Ask Afrika Orange Index provides examples of companies delivering consistent great customer experience across industries using data virtualization.

When: 30 May 2018
09:00 for 09:30
Where: CCI
3 The High Street
Durban, KwaZulu-Natal 
South Africa

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Gaining an in-depth understanding of what customers want out of an interaction with employees is key to building and maintaining a brand’s reputation. While today’s consumers expect professionalism and excellent service delivery, they further want real emotional engagement that is backed by a thorough knowledge and understanding of a service or product.

To get it right is not easy, but it is necessary. Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises. To achieve this, a brand needs keen insight into the latest service-delivery trends. Market research is essential for developing an understanding of what it takes to satisfy an increasingly demanding customer base.

Cost: R600 for Members and R750 for non-Members (excl VAT)
Due to limited space we will advise you by return e-mail if your seat has been reserved.

Presenter: Sarina de Beer, MD, Ask Afrika

Sarina de Beer is Managing Director at Ask Afrika. She is steeped in the Ask Afrika tradition of strong academic grounding. She has two Masters degrees, in Psychology, and in Research Psychology, having started her career as a lecturer at the University of Pretoria. Here her driving ambition was born to become a respected researcher. This drive flourished at Ask Afrika where she managed to create a synergy between business consulting and research.
Sarina’s conceptual mastery is annually showcased at the primary conferences the Ask Afrika Group offer- the Orange Index® and the Icon Brands™ benchmarks. Her incisive analytical capability teamed with an intuition for picking up on social trends has made her a well-respected persona in the industry.

Sarina has successfully blurred the lines between research and the consultation of business-driven clients to ensure that they derive commercial value from research. Her business exposure lies across a range of industries and she has a passion for identifying trends that impact brand expectations in the financial-services sector, and the media industry.

Together with her team, Sarina's futuristic outlook has ensured the differentiation of Ask Afrika by delivering research projects that enable decision-making. She is highly committed to the return on investment of human capital, and this is evident by the trust that the employees place in her.
Sarina’s authenticity is often remarked on, she is completely trusted by client partners to navigate the tightrope of client centricity and analytical rigour. Most remarkably, she walks the tightrope in red-soled stilettos.

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